g'day,
i'm ELLIOT
Product Professional
I've spent the last 10 years exploring roles, taking risks and biting off more than I can chew. These experiences shaped me into an adaptive, observant and cool-headed individual with a skill-set spanning technology, business, and leadership.
Featured
Making connections in Australia
I'm keen to connect with people across Australia who care about business, AI, and product management.
Whether you're building something, leading a team, or exploring what's next — I'd love to swap ideas and see where a conversation goes.
Feel free to say G'day!
Apps
Side projects I'm building — mostly where AI meets everyday tools.
Orderly
Turn customer calls into confirmed, inbox-ready orders without frantic note-taking
Fieldpack
Chat-based work log for maintenance routes—spot trends per property visit by visit
SuperYou
Turn meetings, messages, and emails into a short daily quiz that keeps key details fresh
SmartSites
Conversational websites that help small-business customers get answers and take the next step
SMS Buddy
AI-powered text conversations that answer customer questions and guide them to the next step
ProductDiamond
Turn customer insight into pain-led product decisions using the Double Diamond framework
Posts
Some case studies & examples of my work over the years.
- Six Soft Skill Commandments I've Picked Up Working in Product Read More >
- Product ownership in the age of AI Read More >
- Three Practical AI Features I've Shipped (So Far) Read More >
- From Service-Led to Product-Led: Lessons from Building Software in Australia Read More >
- How we drove product decisions with user research interviews Read More >
- Earning our first paying customers with a killer GTM strategy Read More >
- How to steer the ship with metrics, like a true captain Read More >
- Perfecting communication with clear and consie jira tickets Read More >
- How my Team Launched an MVP after 2 week-long sprints Read More >
- UI Overhaul that slashed customer support tickets by 20% Read More >
- Customer Driven Functionality that Boosted Competitiveness & Conversions Read More >